Melissa Marasco

Melissa Marasco:
Marketing & Communications

Accomplished marketing and business strategist and team leader in marketing, brand communications, brand positioning, product positioning, public relations, corporate communications, social media, SEO, online marketing, content marketing, grassroots marketing, influencer relations, strategic partnerships, non-profit campaigns, celebrity endorsements, blogger relations, event marketing, consumer insights, franchise relations, email marketing, marketing analytics, project management and more. 

Experience working with consumer goods, restaurants, food and beverage, consumer technology, social good, non-profits, medical research, travel and tourism, retail and more. Background in B2C and B2B campaigns, and in both in-house and agency marketing departments. Developed and implemented marketing programs for startups and established companies with the highest marketshare in their industries, and led marketing campaigns throughout each stage in the product life cycle.

Specialties: Marketing, Brand Communications, Public & Media Relations, Marketing Strategy & Campaigns, Corporate Communications, Product Positioning & Branding, Web & Print Content Development, New Product Launch, Celebrity Endorsement Campaigns, Marketing Analysis and Research, Video Production, Project Management, Marketing Analysis, Social Media, Blogger Campaigns, Influencer Campaigns, Grassroots Marketing, Event Marketing, Online Marketing, Strategic Planning, Crisis Communications, Corporate Reputation Management, Online Reputation Management, Stakeholder Engagement, Project Management, Financial Forecasting and Budget Management

Feel free to navigate through my body of work organized at the top.


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